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Do not grow unless you are prepared to handle it. I receive calls and emails almost everyday
from from individual investors and firms wanting associate with Diamond Wealth, and sometimes need my service or big full time projects. In most cases, I decided to hold off on expansion, because I can't support them with the time and all the resources required. Absolutely true and absurd -- a start-up company turned down cash to make sure their brand gets the proper establishment. In the consulting and marketing industry, we are mostly a marketing organization. Because, I can't talk to every individual about Diamond Wealth, I rely on social media, branding and sampling. If I messed it up, it could be detrimental to my brand's future.

A short story: A man had a beer business, his beer business had expanded quickly into 12 states after having several regional beer distributors express interest in his brand.
(Read more: http://www.entrepreneur.com/article/228458#ixzz2ffX8l6km) Hiring enough personnel and additional sales employees to cover all the new regions would have greatly increased his labor costs, so he held off. Subsequently, his products did not turn fast enough on the shelves, the retailers discontinued them and so did the distributors.

Even though he now has grown his business and has enough cash flow to support the required employees, those distributors and retailers will no longer take meetings or return his calls. He lost his chance, those bridges had been burned.

- Remember that when you expand you must do it at a manageable speed, so you can support your product with marketing campaigns, boots on the ground and the proper support for your partners. If you are thinking of scaling your business, make sure you keep these points in mind:

Expand intelligently. From expanding to a new geographic region or rolling out new features to appeal to more customers, make sure you have resources in place. If you don't have the cash flow to support sales and marketing efforts, hold off until you do.

Think about your reputation. Your brand reputation matters to every person that touches your product. From your supply chain partners to your end customers, you need to provide support. If you don't, you could tarnish the relationship and your brand's image.

Do industry research. The distribution model for a food company and a plastics company are completely different. What works in one industry, won't work in another. Make sure you study what similar companies have done. Talk to advisors, consultants and experts and do research on the internet, before you decide to expand your product line. how to expand your business