open my emails and answer my calls. I still remember the day the iPod launched and Steve Jobs called it “a thousand songs in your pocket.” Wow. That's captivating. He didn’t have to explain any further, we wanted it already!Believing in your vision is good, but getting people to listen to you and catch the vision is fantastic. There will be many instances when you don’t have a lot of time to grab an investor’s attention, that’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence -- a sentence that is so direct and compelling, it stops whoever reads or hears it dead in their tracks. An excellent one-line benefit statement should make someone think: "I want to know more about that."People don’t care about how something works, they want to know what it’s going to do for them.Notice how often you find yourself on webpages you never intended to visit, all because a headline was so tempting, you had to click on it. That should give you an idea of what I’m talking about. Creating excellent one-line benefit statements is no easy skill, but an important one, because it can be used to explain your idea in so many different kinds of situations in an attractive, successful way.Sometimes, you only get one chance to make an impression. Cut through the clump to make it count! Here three ways to create an awesome one-line benefit statement:
1. Make it emotional.Why should people really care about what you have to say? Hook them with something they can relate to. Benefits sell ideas, not facts. Don’t be afraid to use emotion. Emotion also evokes visual imagery -- if people can begin to see your idea, you’ve nailed it. People are motivated by their emotions more often than they are motivated by reason. Some emotional words include: "free", "incredible" and "unbelievable."
2. Keep it short.Like -- really short, ideally should be no more than 10 to 12 words. If your statement is too long, people may move on before they’ve even finished reading or hearing it. Don’t be intimidated by using fewer words. This is a really good exercise in general, as Brevity forces clarity. More than often, I ask an inventor or entrepreneur to tell me about his or her idea and I’m overwhelmed with a five-minute speech. "What is he talking about again?" I find myself thinking. I’m not even sure.
3. Use numbers.Numbers convey specificity. Look around you. Headlines with numbers dominate our world. One has only to look at Buzzfeed to understand the power of numbers.
Like our facebook page, and follow us on twitter @dwealth4all.
related articles:
7 deadly sins in networking
marketing secrets
how to sell a commercial business
No comments:
Post a Comment