This article is to help you improve on your Business acumen. First what is acumen?
Acumen is the ability to think quickly and make good judgements.
What is business acumen?
Business acumen is the understanding of how a business operates, how a company makes money, and your role in that process. It’s an awareness of the drivers that move your company forward and what you can do to impact the bottom line. Business acumen is what you know about business and how you act upon or implement what you know.
I want to take you through some out of the many skills and habits required to sharpen your business acumen.
READ! READ! READ!
The word "know" connotes acquisition of knowledge. Reading is one of several ways to gain knowledge. An entrepreneur who's truly interesting in building a successful career in whatever field he chooses must be inculcate the habit of reading. Online, offline, and everywhere in between! Read books, Read newspapers, Read magazines, Read blogs, Scan the content on social media sites such as Twitter, LinkedIn, and Facebook. Read and learn!
Do you really have the time for all that reading? YES YOU DO, when you MAKE IT A PRIORITY. Quite honestly, you cannot afford not to do it. I’m not saying you read everything you come across cover to cover, but the more you read, the better you get at this.
When I’m reading, I’m browsing for content that will help me better understand today’s business environment, entrepreneurship development, give me a deeper understanding of industries i'm stalking/ interested in, and educate me on new technologies and emerging marketing practices on the web. I scan the random magazines and junk mail that comes into my e-mail box just to see what’s in them. I find marketing ideas for clients and professional organizations I belong to, i discover innovative ways to incorporate social media into marketing campaigns, i find new ideas for how to use social media for building corporate brands and promoting products and services online, i learn how to use software programs more efficiently, the list is endless...
SPEND TIME BRAINSTORMING ON IMPORTANT SUBJECTS
Brainstorming has a way of making clearer what has always been there but wasn't noticable, like a camouflage. In every human being is a store house of solutions and ideas, but these exist in what i call "strata" or layers. I categorize these layers into 3 as followed:
Ground layer
Middle layer
Space layer
The Ground layer of ideas is quite easilly accessible. Mind you, when i say easily, i don't mean these ideas are flying around for any jack-ass dummie to catch. It requires a minimum level of thinking and focus. For instance, i want to promote my business, the first thing that pops into my head is "the targeted audience"
The middle layer of ideas consists of thoughts that require a predesigned thought pattern. You must have shared reasoning/ interracted with another party, such that you catch new ideas that were previously not in your "database" of thoughts. This is where reading comes in, at this stage you are required to read at least one books a week for this level of brainstorming. For instance: tackling the same question interest from this platform, i'd consider "multiple media" (Business cards, Social networks, ads on magazines, etc) that is; reaching the targeted audience through more than one way.
Space layer level of brainstorming is only accessible through what Dr Isaiah Wealth descibes as "Ultra High Thinking frequency" This level of brainstorming is what brings out the brilliance in you, you are able to maneuver your way around every bend, improvise cunningly smart ideas no ordinary teaser could pull out. Addressing the same interest from this platform, you could think of "partnering with already existing & established enterprises for related services" thus making their patronage in my interest.
I hope this has been helpful to you. I'm committed to helping bring your entrepreneurship dreams into reality.
Joseph Uwaifo.
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